Earlier this month, ÂÜÀòÉÙÅ® President Dr Gerhard K. Seeberger and Unilever CEO Mr Alan Jope sat down to discuss the impact of their organizations’ joint ambition and 14-year partnership to teach the world to Brush Day & Night. They exchanged thoughts on the lifelong importance of good oral care and the how a healthy mouth benefits general health and well-being.
"Oral health should be your best companion at all stages of life."
They also emphasized the importance of unifying efforts around World Oral Health Day on 20 March and using a fun celebration to convey a serious message about oral health promotion and oral disease prevention.
ÂÜÀòÉÙÅ® and Unilever have been working together for better oral health outcomes over the last 14 years. In 2005, they launched a partnership to raise awareness about oral health around the world, called Brush Day & Night today. Through a 21-day oral health education programme in schools and special engagement on World Oral Health Day, Brush Day & Night teaches children and adults about the benefits of good oral hygiene and shows them how to brush their teeth twice daily with a fluoride toothpaste.
In case you missed it: webcast of the Brush Day & Night Symposium at the ÂÜÀòÉÙÅ® World Dental Congress in San Francisco is now available
During the symposium, entitled Brush Day & Night Phase IV: Achieving Improved and Sustainable Oral Health Worldwide, project leaders guided participants through their journey to implement Brush Day & Night over two years in 20 schools. Participants also learned how local communities continue to benefit from the programme. Watch and learn how this Brush Day & Night could be adapted to your setting.
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Brush Day & Night teaches children and adults about the benefits of good oral hygiene and teaches them to brush their teeth twice daily with a fluoride toothpaste.
Brush Day & Night is currently in Phase IV and is building on the success of Phase III to improve the methodology, impact, and outcomes of the programme and set additional measurable objectives.
